Protocol, Events, and Styling
For leaders, hosts, and organizations operating where ceremony, precedence, and presentation carry weight. Protocol is the discipline of bringing people of different cultures, ranks, and institutions to common purpose. Handled with precision, it strengthens relationships, prevents costly missteps, and projects lasting credibility
Protocol Management Training
Format Five-day intensive, in person. Pass/fail with pre and post assessment and a certificate of completion.
A comprehensive program in operational protocol, built for professionals who design and manage protocol projects, not just execute them. Participants gain a broad command of business, government, and international protocol, with the expertise to apply protocol formulas confidently in complex or critical situations. The curriculum balances technical mastery with personal leadership development.
Core Coverage
- Protocol history, precedence, and positioning
- Flag and logo precedence and display
- Cross-cultural communication
- Official gifts and gift-giving across cultures
- The Master Protocol Process
- Ceremonies and dining diplomacy
- Titles and forms of address
- Seating for social and business settings
- The impact of culture on protocol
- VIP management and the guest experience cycle
- The four steps to a successful event
- Project design and event management
Who should attend Protocol officers, embassy personnel, government relations and international representatives, meeting and special event planners, academic donor and alumni relations professionals, and private consultants.
Protocol and Diplomacy
The formal discipline behind official and international engagement. This program covers the rules that govern precedence, recognition, and respect across institutions, governments, and cultures, and equips participants to represent their organization at the highest level.
Topics
- Protocol history, precedence, and positioning
- International protocol and the impact of culture
- Official gifts
- Logistics and event management
- Titles and forms of addressTitles and forms of address
- Personal diplomacy and dining skills
- Leadership and legendary service
- Cross-cultural communication
Who should attend Executives, government affairs staff, civic leaders, and professionals engaging across institutions, governments, and cultures.
VIP Visit and Event Management
Planning and running high-profile visits and events from arrival to departure, with the systems to anticipate problems before they surface. Participants leave able to manage the full guest experience with composure and precision.
Topics
- The five-step guest experience cycle
- The four steps to a successful event
- VIP escorting techniques
- Recognizing typical guest needs
- The Master Protocol Process
- Event traffic flow
- Managing official travel and accommodations
- SWOT-based contingency planning
Who should attend Event teams, executive offices, and organizations hosting dignitaries or high-profile guests.
Military and Government Protocol
A focused program on the customs, courtesies, and gift parameters that govern work with the military and government officials, including the judgment to navigate rank and recognition with confidence.
Topics
- Military customs, courtesies, and traditions
- Working with the U.S. military
- Official gift parameters for government officials
- Rank versus service precedence
- Protocol in deployed environments
- Tracking mechanisms for official gifts
Who should attend Government affairs staff, defense and public-sector contractors, and veterans entering civilian protocol roles.
Flags, Precedence, and Ceremonial Protocol
A technical program for those responsible for flag displays and ceremonial events, where small errors carry outsized consequences. Participants learn the rules that govern display, precedence, and the conduct of ceremonies.
Topics
- Flag precedence and display across regions
- Permanent displays, vehicles, and tabletops
- Flag and logo precedence
- Ceremony history and sectors
- Displays for international organizations
- Conference and briefing room displays
- Patriotic customs and observances
- Common practices and key elements of ceremonies
Who should attend Facilities, communications, and ceremonial event staff.
Event Styling
Events can be overwhelming, robbing the host of the enjoyment. Whether private or corporate, our event service creates a sophisticated, bespoke experience and lets you remain a guest at your own event.
Topics
- Food pairing
- Proper table setting
- Event planning
- Menu creation
- Seating plans
- Executive entertaining
Afternoon Tea Etiquette
Want to take afternoon tea like royalty? This course is fit for it, covering the full ritual, etiquette, and grace of a proper tea, for both social and business settings.